GOLDEN Introduces the Virtual Paint Mixer - An Online Tool Available to Artists Everywhere - For Free!

Mixing paints with control and getting predictable results is a skill that takes years to master. It also requires a lot of paint. Compounding the challenges of time and expense is the plethora of information, color theories and perspectives that can be more difficult to navigate than the skill itself. Golden Artist Colors has decided to cut through this fog with the debut of the Virtual Paint Mixer, a unique, fun, online tool geared toward color exploration; artists can discover new color possibilities and personalize their color choices, making their palette unique to them!

Through exploration and play, artists can mix countless paint colors, developing a feel for the correct proportions and the best colors to use. Photos can be uploaded to match colors and create palettes. The program accounts for the physical characteristics within GOLDEN colors so artists can get closer to the colors they want faster than ever before, saving time, frustration and paint! Artists who try this intuitive tool experience success, delight and inspiration.

Once registered, users can print, e-mail and save reports with formulas and colors needed to guide purchases and direct them to nearby retailers. Users will also be able to share colors and mixes via Facebook and other social media vehicles. The mixer allows artists to choose palettes from the Fluid, OPEN and Heavy Body Acrylic product lines as well as from our Color Mixing Sets.

This tool is written to work on any browser, Mac, PC, iPad or Android. The interface was designed to work on touch screens so artists can use it on tablets right at their canvas. Since the beginning, GOLDEN has embraced product feedback from artists and this tool is no exception, so please take the survey (included in the Virtual Paint Mixer) and let us know what you think.

Artists excited about the GOLDEN Virtual Paint Mixer share their thoughts as early adopters:

• "The photo application is like a treasure hunt of color."

• "I could play all day."

• "This gives me an opportunity to find and share MY color."

• "I can't wait to expand my palette."

• "I can use this to teach color mixing with my students."

• "This will make me a better painter."

The "soft launch" of this innovative, incredible tool will be live and available to the world wide web on May 15, 2012. You can be one of the first to access it here: www.goldenpaints.com/mixer.

To learn more about this dynamic resource, contact GOLDEN Technical Support Services via phone at 800-959-6543 or e-mail at [email protected].