European Sales Manager
Peter is the leading advocate for the GOLDEN, Williamsburg Handmade Oil Colors, and QoR brands in Europe. Based in Belgium, he is the primary contact point with all territory distributors, sales staff and key retail accounts.
Centrally located in the market territory, Peter is critical in connecting the current customer base with the opening of the company's new European warehouse, which is designed to increase speed to market and customer access to a wide range of products and services.
As marketing liaison, he also supports the company's connection to the arts community and growing the educational resources, which have become a hallmark of Golden Artist Colors' marketing efforts. France has served in various roles within the art industry throughout his 20 year career.