Golden Factory Tours

Our 90-minute tour shares the unique story of Golden Artist Colors and our passion to make high-quality products for the most creative artists in the world. Learn about paint manufacturing and how our Employee-Owned Company incorporates value-led decisions into each facet of the process. Be sure to spend time in our Gallery during your visit as well! Whether you’re an artist, neighbor, business partner or friend, we welcome you!

*If inquiring about a tour from an academic institution, please email us directly at [email protected]

All tours are held at the Golden Artist Colors' Factory: 188 Bell Road, New Berlin, NY

Tour Guidelines 

In order to continue to keep our staff and visitors as safe as possible, please read below for details. Thank you for your support 

  • Group size cannot exceed 12 people (if you are scheduling for a larger group, please email [email protected])
  • If you are feeling unwell, please refrain from coming to the factory. We can reschedule your visit at another time.
  • You will be asked to wear safety glasses (provided for you) if the tour includes the manufacturing floor.
  • Because we are a manufacturing facility, we use many chemicals within our processes. Therefore, anyone who has chemical sensitivity will be asked to refrain from the tour downstairs to ensure their safety.
  • Large bags, backpacks, etc. will need to be left with Reception.
  • No children under age 12 allowed on the manufacturing floor.
  • We are a tobacco free campus.
  • No photography/videography is permitted on manufacturing floor
  • Fully enclosed sturdy shoes are required on the manufacturing floor. You will not be admitted to the manufacturing floor without the proper footwear.
  • We are a tobacco free campus.
  • If a member of your group requires handicap accessibility, please let us know in advance.

Upcoming Public Tour Dates

  • July 24, 2024  - All spots reserved
  • August 28, 2024
  • September 18, 2024
  • October 16, 2024
  • November 20, 2024

Public Tour Reservations 

Our reservation system is currently undergoing renovations. You can book a reservation to one of our public tours by emailing us directly: 

[email protected]

Please be sure to include:

  • the date you'd like to attend
  • the number of guests in your party