Williamsburg Gets A New Look!

Williamsburg has always been unique.

While "homogenized" might be great for milk, it is the last thing you want to say about oil colors. Every oil paint company has a formula -- and Williamsburg has over 175 of them. Each color we offer is made to enhance the unique expression of its pigments, providing artists a sophisticated palette of color and texture.

Pairing traditional qualities with current research, testing, tools and materials is what sets Williamsburg apart, delivering high quality, professional colors that artists can depend on.

It's time we look the part.

Our practice of informing tradition with science to make the best paint possible is now reflected in a refershed design for Williamsburg tubes. Our tubes and labels serve as a concise representation of the quality, expertise and attention to detail that goes into each product. Artists can easily find pigment, lightfastness and opacity information on each label, along with a real, hand-painted color swatch showing what's in the tube.

Our updated look reflects the unique philosophy we bring to the manufacturing of oil paints - looking forward rather than resting on tradition. We continue to let the nature of individual pigments take center stage while using current knowledge, materials and techniques to ensure consistent and improved performance.

Be sure to keep an eye out for new tubes at your local retailer in the coming weeks!