GOLDEN Forced to Replace Quinacridone Gold

September 02, 2004

First the bad news: We have been forced to discontinue our most venerable color, a color we introduced to the marketplace, and one that soon became our signature color - Quinacridone Gold. The pigment manufacturer will no longer support the required pigment, and despite an exhaustive search, there is simply no other source to be found.

Now the good news: Through a vigilant effort, the GOLDEN Lab, led by fearless director Jim Hayes, has created a well-matched solution to the original Quinacridone Gold. By blending a Quinacridone Gold Red Shade with Nickel Azo, the new blend called Quinacridone/Nickel Azo Gold achieves the wonderful characteristics of the original Quinacridone Gold, including a warm yellow-gold quality in the undertone as well as a light tint. Golden Artist Colors, Inc. is excited about the new formula and we hope you too will delight in its rich qualities. Watch for Quinacridone/Nickel Azo Gold in stores later this fall. Samples of the new color are available upon request through Customer Service.

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