Golden Artist Colors Growing International Reach with Hire of European Sales Manager

Peter France recently joined Golden Artist Colors as European Sales Manager. In this newly created position, France will serve as the leading advocate for the GOLDEN and Williamsburg Handmade Oil Colors brands in Europe.

Based in Belgium, France will act as the primary contact point with all territory distributors, sales staff and key retail accounts. Centrally located in the market territory, France will be critical in connecting the current customer base with the opening of the company's new European warehouse, which is designed to increase speed to market and customer access to a wide range of products and services.

As marketing liaison, he will be supporting the company's connection to the arts community and growing the educational resources, which have become a hallmark of Golden Artist Colors' marketing efforts.

Bill Hartman, Sales Director of Golden Artist Colors, shared, "We are very excited to welcome Peter to the Sales Team at GOLDEN. Peter will spearhead our plan to grow our art materials business and expand our customer base in this important market region. We have been diligent in our search for the right individual to fulfill this key position, and we believe that he is the ideal person to help us accomplish our strategic goals."

Prior to joining GOLDEN, France held a Sales Representative position for close to 20 years with a longtime GOLDEN customer, developing long-term relationships with customers in the Benelux. Fluent in four languages, France holds a Bachelor's Degree in Marketing from St. Eligius Institute, Antwerp, Belgium.