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"I hope you get caught up in our drive, passion and enthusiasm for building a sustaining legacy of which Sam would be proud." Mark Golden, CEO

BEHIND THE CANVAS

Make sure to read through and share your feedback with each newsletter publication.
We want to hear from you!

~ Welcome to 2021! ~

REMINDERS

SoFlat Training

Date: 2/25/2021

Time: 3:00-4:00 PM EST

*Zoom link will be emailed to you.
*Make sure you read the two SoFlat articles that were sent to you.

NEW SoFlat product information can be found on our website: www.goldenpaints.com/products/colors/so-flat

Select SoFlat colors and a color chart are being sent out to all of our Working Artists and Artist Educators. If you have not received yours yet, it is coming your way!

We will let you know when the SoFlat product line is available to order.

 

Just Paint articles:

https://justpaint.org/soflat-matte-acrylics-why-it-matters/

https://justpaint.org/soflat-is-so-flat/

WHAT'S UP WITH THE EDUCATION TEAM?

Our Material Application Specialists and the Education Team here at GOLDEN have been working together and increasing our presence on social media! Through YouTube, Facebook and Instagram Live events, we are keeping the engagement with GOLDEN alive. Our technical and educational content across all of our brands is a huge hit. We are happy that we, along with our artists and educators, continue to adapt to the "new normal" of virtual teaching/learning and look forward to the opportunities the future will bring.

Stay GOLDEN, everyone!

UPCOMING EVENTS

Don't forget to check out our Facebook Live events! We have our GOLDEN Certified Working Artists, Materials & Application Specialists, and GOLDEN Educational Staff from all over North America participating in these sessions to share best practices, techniques, and tips to benefit artists of all levels!

Ask Me Anything events are hosted by Materials & Application Specialists and provide real-time responses to questions and comments from the audience on a wide range of topics.

Live Virtual Demos with GOLDEN Certified Working Artists and GOLDEN staff feature techniques to create different effects using GOLDEN products, while also responding to viewer questions.

UPDATES

Tube Cap Replacements

Thank you for reaching out and letting us know you have had disappointing experiences with our paint tube caps. We apologize for any inconvenience this has caused you. We were made aware of the problematic caps last year and have been working diligently to understand the causes and make the necessary corrections in order to improve your user experience.

GOLDEN CEO Mark Golden, shares information about our cracked caps as well as our resolution to this problem on our website’s homepage. Please read his statement here.

In Mark’s statement, we provide a link to our replacement caps request form so that we may get them to you as quickly as possible.

In the meantime, to help preserve your paints from drying out before you get replacement caps, please make sure the tubes are sealed as well as possible by wrapping plastic wrap (such as Saran® Premium Wrap) around the tube neck and opening, further secured with a rubber band. 

You can also store the tubes in a sealable plastic bag (such as Ziploc® Double Zipper Freezer Bags).  Try to remove as much of the air in the bag as possible in order to help reduce chances of the paint drying out before you can use it.

Again, we are truly sorry for this inconvenience.  If there is anything more we can do, please let us know!

Important Update Regarding Product Orders:

Uncertainty. Fearful. Unprecedented.

Over the last eleven months I think we can all agree that we’ve probably used at least one, if not all, of these words to describe 2020.

In manufacturing, we pride ourselves in certainty and planning to ensure we’re meeting customer demand. If there was one thing that 2020 provided in abundance, it was uncertainty. The COVID-19 pandemic that struck the world in March is still in full swing and continues to challenge how we work so we wanted to make you aware of changes you might see (or not) with our products in the coming weeks and months.

We continue to experience supply chain disruptions, and as a result, some of our jars and lids are currently unavailable. We know how subtle changes in packaging can affect artists’ usage experience, but are adapting as best we can to ensure we meet our most important mission - supplying paint!

Therefore, we have alternate supplies of slightly different packaging in order to continue manufacturing and shipping the product, but wanted to be sure you were aware of possible changes:

 

1 oz. Fluid Acrylics

No lid liner

1 oz. Transparent High-Flow Acrylics

Cap color change

2 oz. SoFlat Matte Acrylics

No pull-tab

4 oz. Heavy Body, Fluorescent & SoFlat Matte Acrylics

No pull-tab, some look slightly different

4 oz. Retarder

New cap

8 oz. Heavy Body Acrylics, Gels & Pastes

No pull-tab, some smooth cap, right liner

8 oz. Gloss Medium, Matte Medium

Taller container

8 oz. Retarder

New cap

8 oz. GAC 900 (Heat Set)

New cap

16 oz. Mediums & Varnishes

No pull-tab

16 oz. Retarder

New cap

32 oz. Fluid Acrylics & Varnishes

No pull-tab

128 oz. Gallon Jugs

No pull-tab


Amidst a number of obstacles and speedbumps, oftentimes scrambling to change direction in a moment’s notice during 2020, Golden Artist Colors and its employee owners have remained resilient and continue to be hopeful as we embark on a new year. We’ve learned so much during this pandemic and will continue to gain knowledge moving forward. As long as we continue to communicate with our customers and business partners, emerging from the past year even stronger, we are confident we will prosper. We are in this together!

If you have any questions about these changes, please contact Jodi O’Dell in Community Relations at 607-847-6154 or at jodell@goldenpaints.com. I will provide updates as we encounter more changes, so please revisit this communication often. As always, we truly appreciate your support and commitment to our company and brands.

Sincerely,

Jodi L. O’Dell
Community Relations

SHOUT OUT

Congratulations Kevin!

Here is a wonderful article about one of our Working Artists, Kevin Tobin:
https://www.srqmagazine.com/.../1451/Deliberate%20Divergence

See Kevin's GOLDEN bio: Kevin D Tobin