Product & Company News

Dear Customer,

 

We have recently identified a softness to our Williamsburg Handmade Oil Colors Titanium White product effecting batches shipped recently and earlier this year. The paint is useable by artists with no impact on durability or lightfastness. If you have any concerns, please contact our Customer Service Department or Materials Application Specialists at 800-959-6543 or help@goldenpaints.com.

Thank you for your assistance in this matter. Please contact us if you have further questions.

SAME PRODUCTS, NEW NAMES

In addition to the updates to the label design on all of our mediums, grounds, varnish, topcoats and additives, the names were changed on a few products to better align the product names with their main attributes or primary applications. Below is a reference chart to help artists navigate the changes. In every case the item number and the product itself are unchanged.

POLYMER MEDIUM (GLOSS) is now GLOSS MEDIUM

We also simplified the description toreflect the overall utility of the product.

ACRYLIC FLOW RELEASE is now WETTING AGENT

We want to be clear that this is anadditive, not an acrylic medium - the green logo indicates this is an additive.(You'll see this on Retarder as well.)

SELF LEVELING CLEAR GELis now CLEAR LEVELING GEL

A shorter name and more likeClear Tar Gel, a product withsimilar properties.

ACRYLIC GLAZING LIQUID (GLOSS)is now GLOSS GLAZING LIQUID

Similarly, Acylic Glazing Liquid (Satin)is now Satin Glazing Liquid.

EXTRA HEAVY GEL / MOLDING PASTEis now EXTRA HEAVY MOLDING PASTE

A shorter name and a lot less confusing.

ACRYLIC GROUND FOR PASTELSis now PASTEL GROUND

Shorter name, really helps now that all 32 and 128 oz.non-color products have names and descriptions inthree languages. 

  AIRBRUSH TRANSPARENT EXTENDERis now HIGH FLOW MEDIUM

Helps artists see more uses for the productthan just airbrush, reduces confusion with our Airbrush Medium.

 

 

The answering machine said, “Golden Artist Colors is closed for the day.  All the employees are making art”.  Recently GOLDEN employees celebrated employee ownership by holding Paint Day, an entire work day set aside for staff to paint and take workshops organized and led by fellow co-workers on staff who are artists.  Employees who don’t normally pick up a paintbrush were given the chance to be artists for the day, spending their time pushing around paint, experimenting with materials and being creative!

"It's an opportunity for folks to see the materials through the artist's eyes and experience the paint as users and not makers," said GOLDEN CEO, Mark Golden.  "It's a day for collaboration, idea sharing and fun!"

Staff was able to choose workshops in a variety of media – acrylic, oil and watercolor – and in a number of different styles and applications, including plein air, pouring, monoprinting, color theory, mixed media, and gestural drawing and painting, just to name a few. Workshop instructors were staff from the company’s Material & Application Specialist team, Marketing Department and also the Paintworks Division of the company.

"Though intimidating at times, it is an exciting day for everyone,” said Golden. “It’s an absolute joy to see staff sharing in their creativity and their willingness to support one another as they step outside their comfort zone.”

To learn more about Golden Artist Colors and its employee ownership journey, go to the GOLDEN Web site, https://www.goldenpaints.com/esop.

On June 10, 2019 Golden Artist Colors was recognized by MEMIC as one of its 2019 Safety Award Winners! At its Annual Meeting of Policyholders, workers’ compensation specialist The MEMIC Group, presented awards for workplace safety to only eight of its more than 21,000 policyholders across the country. 

To watch a video about Golden Artist Colors' commitment to safety, go to https://www.memic.com/about-memic/newsroom/memic-honors-eight-employers-for-exceptional-workplace-safety

 

In what seemed like an endless number of days filled with rain this spring, the sun finally came out to make the Golden Artist Colors Earth Day event a little bit brighter, warmer and drier!

For a number of years, Golden Artist Colors' employees have participated in Earth Day cleanup efforts. This year employees celebrated Earth Day 2019 by helping to clean up 30 roads in Columbus and its property perimeter and a portion of the ballfield near its warehouse facility in Norwich. Close to 80 volunteers participated and were able to remove a large volume of garbage and debris from our community.

This is the sixth year that Bert Adams Disposal has supported the cleanup with a donation of a 20 yard roll-off container. It will transport the debris to the landfill for disposal.

One of the benefits of being an employee at GOLDEN is that all full-time employees may use up to 40 hours of paid Community Service time per year. Earth Day Clean Up is just one way this time can be used. GOLDEN, a company committed to supporting its local community, asked for employees to volunteer some time for this event.

“It is absolutely wonderful that so many have extended their support to help us make a difference in this community that we live and work in,” shared CEO, Mark Golden.  “For so many reasons this event is a valuable demonstration of our commitment to this community that has supported us now for 39 years.  It is from real action of this sort and not just words that we can share our values of this organization -- To be Stewards in All We Care For. Together we have proven that business can do good things, and have committed to a legacy that doing good things creates a good and sustainable company.”

We're incredibly excited to share that on April 29, 2019, Mark Golden will receive the Center for Arts Education (CAE) Champion of Arts Education Award. This year's Gala, CAE Celebration 2019, will take place at the Yale Club in NYC on Monday, Apri 29.

Every year at the organization's Spring gala, the award is presented to a visionary in the field. Mark is being recognized with this honor for his "...enlightened philanthropy and its significant impact on the lives and work of countless artists...."

Jill E. Braufman, Chair, Board of Directors at CAE shared, "As CEO and Co-Founder of Golden Paints, you have ensured that artists can work with the highest quality materials and create lasting works of beauty and creativity. Furthermore, your ethos of responsible corporate citizenship and your family's extraordinary philanthropy in the arts have made you a deeply repsected leader in the arts world."

CAE was established in 1996 by the Annenberg Foundation as a trusted re-granting organization created to counteract the drastic budget cuts to school arts funding in those days. Now funded by a mix of public and private donations, CAE has developed its own highly regarded programs and projects dedicated to ensuring that all NYC public school students receive quality arts instruction as part of their pre-K - 12 education. You can learn more about the organization and this year's Gala at www.centerforartsed.org.   

Friends of Rogers will host its eighth annual Spring Frolic fundraising event for Rogers Environmental Education Center on Thursday, March 21 from 6-9 p.m. at Magro’s Banquet Hall in Sherburne.

Special guests this year are Mark Golden, CEO of Golden Artist Colors, a New Berlin-based company that is a long-time supporter of Rogers and of environmental conservation; and the Chenango Bird Club, which began meeting in the Bird Cabin at Rogers when the club was founded in 1983 and has maintained offered presentations for the public ever since.

Mark Golden will focus his presentation on the company’s effort and commitment to caring for each other, its customers, and community as well as the environment. “We are located in one of the most beautiful rural areas of Upstate New York in the middle of rolling hills, dotted by farms and families. The commitment to our stewardship for this gift of resources will hopefully support our employee owners and their successors for many generations to come.”

Spring Frolic is the primary fundraising event for Friends of Rogers, attracting nearly two hundred community supporters. Proceeds raised from the event fund over 5 percent of the organization’s annual operating budget, allowing Friends of Rogers to continue providing outstanding educational opportunities that excite, inspire, and motivate people of all ages to enjoy, understand, appreciate, and protect our natural environment.

For more information about the event, visit www.friendsofrogers.org.

GOLDEN is launching two new Color Pouring Medium Sets, making color pouring easier than ever for artists!  Experimentation and exploration have driven the popularity of pouring acrylic colors.  A great starting point for artists, each set contains either Gloss or Matte Color Pouring Medium and five Fluid Acrylic colors as well as a guide with tips for creating successful pours.

The completely new Color Pouring Medium Matte opens the door to new creative possibilities for artists, allowing them to create pours with a velvety matte surface.  In this set, artists will receive an 8 oz. bottle of Color Pouring Medium Matte along with a 1 oz. bottle of Fluid Acrylic Titanium White, Benzimidazolone Yellow Medium, Alizarin Crimson Hue, Prussian Blue Hue and Green Gold.

The Color Pouring Medium Gloss set includes an 8 oz. bottle of Color Pouring Medium Gloss, along with five 1 oz. bottles of Fluid Acrylic Titanium White, Naphthol Red Light, Primary Yellow, Teal and Primary Cyan.

Be sure to check with your local retail store after May 1, 2019 for the availability of these sets.  You can learn more about Acrylic pouring by visiting the company Video Library at https://www.goldenpaints.com/videos.  There will also be information about Acrylic pouring in May on Just Paint Experience – a new online resource launched​ earlier this year by GOLDEN.  Just Paint Experience (JPE) contains quick-read, studio-oriented content for artists in a variety of forms, depending on the topic, level of detail and sophistication.

Each month in 2019 will begin a new exploration into art materials and applications that stimulates the imagination and expands the knowledge base of artists at every level of experience.  The unifying element for Just Paint Experience is a two-way dialogue opportunity for more closely connecting to artists.  Content on JPE is available only to subscribers (free) and comments, discussion and feedback are highly encouraged.  GOLDEN encourages artists to visit https://www.justpaint.org/spe-register/ to subscribe.  The more conversation and interaction artists have through JPE, the more they can help shape the future of this new online platform!

Learn more about Golden Artist Colors, its three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) and comprehensive product offerings, by going to www.goldenpaints.com, calling 800-959-6543 or emailing help@goldenpaints.com.

GOLDEN is launching two new Color Pouring Mediums, giving artists a choice when it comes to pouring acrylic colors!  Experimentation and exploration have driven the popularity of pouring acrylic colors.  Color Pouring Medium Matte opens the door to new creative possibilities for artists, allowing them to create pours with a velvety matte surface.  The completely new Color Pouring Medium Matte will be accompanied by Color Pouring Medium Gloss to form an intuitive pair of products, offering artists choice and flexibility in their pouring endeavors.

Be sure to check with your local retail store after February 1 for Color Pouring Medium Gloss and Matte. Both products will be available in 8 oz., 16 oz., 32 oz., and 128 oz. sizes.

You can learn more about Acrylic pouring by visiting the company Video Library at https://www.goldenpaints.com/videos.

To learn more about Golden Artist Colors, its three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) and comprehensive product offerings, please visit www.goldenpaints.com, call 800-959-6543 or email help@goldenpaints.com to engage with a Material and Application Specialist for any product questions or challenges you might have.

January 9 marked the launch of a new outreach platform to artists, the Just Paint Experience – a new expression of GOLDEN expertise centered on the practical needs and perspectives of artists. Where Just Paint offers scholarly depth and detail, Just Paint Experience (JPE) is more quick-reading, studio-oriented content in a variety of forms, depending on the topic, level of detail, and sophistication. 

Each month in 2019 will begin a new exploration into art materials and applications that stimulates the imagination and expands the knowledge base of artists at every level of experience.  The unifying element for the Just Paint Experience is a two-way dialogue opportunity for more closely connecting to artists.  Content on JPE is available only to subscribers (free) and comments, discussion and feedback are highly encouraged.  Subscribers will be notified when new content becomes available and will also get access to content, product previews, and offers exclusive to JPE. 

January considers the preparation of surfaces for painting and drawing while February will explore grounds and texture. Future content in 2019 will include pouring, printmaking and experimenting with acrylic skins. 

The company encourages artists to visit https://www.justpaint.org/jpe-register/ to subscribe.  The more conversation and interaction artists have through JPE, the more they can help shape the future of this new online platform!         

To learn more about Golden Artist Colors, its three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) and comprehensive product offerings, please visit www.goldenpaints.com, call 800-959-6543 or email help@goldenpaints.com to engage with a Material and Application Specialist.

Golden Artist Colors is invested in helping artists at every stage of their creative journey with quality products, information, and product support.  To improve the user experience of its packaging, GOLDEN is introducing a new tube cap for 2 and 5 oz. GOLDEN Acrylic tubes.  The new deep-cog design is more comfortable to use with a smoother grip that is 35% taller, providing more surface area and leverage.  New caps will begin rolling out in the first half of 2019 and will flow through store shelves as product with existing caps sells through.

The new cap is an improvement in packaging design for customers, but acrylic paints can also act as a glue between caps and tubes when dry, so artists may continue to have difficulty removing even the new caps from time to time.  Additionally, people with diminished manual dexterity or hand strength find the small caps on most paint tubes difficult or even painful to work with.

This is where the new GOLDEN GRIPR® comes in!  This strong and flexible plastic tube opener makes it easy to quickly remove stuck caps.  It works with both new and old 2 and 5 oz. tube cap designs as well as smaller acrylic tubes, Williamsburg Oil tubes, QoR® watercolor tubes, and similarly sized competitive paint tube caps.  The new GRIPR tube cap tool will be available in stores after February 11. â€‹

To learn more about Golden Artist Colors, its three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) and comprehensive product offerings, please visit www.goldenpaints.com, call 800-959-6543 or email help@goldenpaints.com to engage with a Material and Application Specialist for any product questions or challenges you might have.

GOLDEN is introducing two new products in its Varnish product line, expanding the company’s offering and maintaining its leadership position on products and information regarding varnishing.  Varnishing is an important step in creating artwork that will withstand the test of time.  GOLDEN Varnishes offer a removable layer of protection for the underlying surface and allow for ease of cleaning of the painting or object.

GOLDEN’s new Isolation Coat can be applied to acrylic paintings to unify and protect the surface.  Sealing an acrylic painting with an isolation coat prior to varnishing ensures an even application of varnish and provides a layer of protection if / when an artist wants to remove it at a later time.

The new Semi-Gloss Archival Spray Varnish w/UVLS gives artists more choice when it comes to selecting a product to protect their artwork – as it has a sheen halfway between GOLDEN Gloss and Satin spray varnishes currently available.  GOLDEN Archival Spray Varnish w/UVLS is an easy-to-use, removable spray varnish that creates a durable, even film with the same features as GOLDEN brushable MSA Varnish.  An adjustable fan spray tip allows for precise application and reduced overspray.

Be sure to check with your local retail store after February 11 for Isolation Coat and Semi-Gloss Archival Spray Varnish w/UVLS.  Isolation Coat will be available in 8 oz.,​ 16 oz., and 32 oz. sizes.  Semi-Gloss Archival Varnish is available in a 10 oz. spray can.

You can learn more about Acrylic varnishing by visiting the Video Library at https://www.goldenpaints.com/videos, go to www.justpaint.org or visit https://www.goldenpaints.com/products/varnish-top-coat.

To learn more about Golden Artist Colors, its three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) and comprehensive product offerings, please visit www.goldenpaints.com, call 800-959-6543 or email help@goldenpaints.com to engage with a Material and Application Specialist for any product questions or challenges you might have.