Jonathon Karelse
Board of Directors
Pyrrole Orange
Jonathon Karelse is the CEO of NorthFind Management, and is a global leader in demand planning, operations, predictive analytics and IBP. He combines extensive experience with the latest best practices to improve supply chain operations, optimally leveraging people, processes and tools.
Jonathon is leading the conversation that Behavioral Economics represents the next important differentiator for effective decision-making in most companies. He believes that by understanding the causes of biases and heuristics in planning, organizations can make rapid improvements in real-world performance. As a frequent contributor to the Supply Chain Council of Canada, the Institute of Business Forecasting, and the International Institute of Forecasters (IIF), Jonathon tracks trends and directly influences best practices in Demand Planning and Integrated Business Planning (IBP). His work with NorthFind was recognized in both 2021 and 2022 as one of the SDCE’s Top 100 “Pros to Know."
He has been cited for his work on Forecast Value Add (FVA) analysis; the integration of Judgment and Business Intelligence into statistical forecasting; and Conflict Resolution in consensus forecasting. He is a graduate of the MIT Sloan .School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School, and is a member of the Harvard Business Review’s Advisory Council.
