Williamsburg Artist Oils Paint Sets Get a Refresh

Williamsburg Artist Oils is excited to introduce a refreshed oil sets assortment to artists!  To help artists navigate the extensive range of Williamsburg Artist Oil Colors, we have curated a range of color collections in sets. Whether they are looking to experience a specific color family or need a solid starting point, sets make it easy, convenient and affordable to build their palette.  Sets are often the first purchase for artists new to the brand or for artists looking to explore new products and our redesigned oil sets work harder to attract these customers. 

The newly redesigned application images grab shoppers’ attention and communicate key features of the products inside, while prominent text communicates the application type and contents of each set.  A new standing box design with brighter graphics is sure to grab the attention of consumers as well! Sustainability was also a focus for the redesign of these sets – reducing the amount of packaging materials and shrink wrap and sourcing certified FSC Mix paperboard.

The five newly designed sets – Fluorescent Colors, Landscape Colors, Mixing Colors, Bright Colors, and Iridescent Colors – provide a balanced selection of colors and painting applications, giving artists an excellent starting point when wanting to explore the working properties unique to Williamsburg.  Details about each redesigned set (22ml and 37ml tubes) are as follows:

1. Fluorescent Colors Set - Unleashing the maximum intensity of eight – 22ml fluorescent oil colors, each stroke radiates vibrancy like never before.
2. Landscape Colors Set - An excellent outdoor palette of seven colors in 22ml tubes that allow artists to produce the wide variety of hues, shades, and tints encountered in nature.
3. Mixing Colors - This balanced selection of seven colors in 22ml tubes allows artists to mix an extensive range with a limited palette.
4. Bright Colors - Transform paintings with the brilliance of seven – 22ml light value colors that shine with a fresh, modern flair. Light up your life with every stroke and feel the energy flow.
5. Iridescent Colors –Boasting bright, rich, and warm tones, these four premium oil paint colors in 37ml tubes deliver a soft, lustrous finish that strikes the perfect balance between dynamic color and atmospheric effects.

As we introduce this portfolio of newly redesigned oil sets, we will also be sharing more about the Williamsburg paintmaking philosophy – informing tradition with science to make the best paint possible.  The updated new look reflects the unique philosophy we bring to the manufacturing of oil paints – look forward rather than resting on tradition. We continue to let the nature of individual pigments take center stage while using current knowledge, materials and techniques to ensure consistent and improved performance.    

With list prices ranging from $74.99 to $97.99 each, these sets are available now, so be on the lookout for them!  For further information, please call GOLDEN Customer Service at 800-959-6543 or 607-847-6154.  To learn more specific details about Williamsburg Artist Oils, visit https://www.goldenartistcolors.com/.