GOLDEN Adds 20 Colors to SoFlat Matte Acrylics Product Line

June 06, 2023

More Matte. More Opaque. More Leveling. More Colors!

Golden Artist Colors expands its SoFlat Matte Acrylics line, adding 20 new colors and providing artists more options for rich, matte color.  SoFlat Matte Acrylics, now available in 60 colors, help artists create fields of color without the distraction of texture and glare.  Artists have always been drawn to the enigmatic quality of matte color, and SoFlat delivers with a glare-free surface that allows the depth and intensity of each color to take center stage.  New colors are:

6535 Mediumorange 1


Medium Orange

6540 Lightorange 1


Light Orange

6560 Quinred 1


Quinacridone Red

6575 Lightmagenta 1


Light Magenta

6580 Crimson 1



6585 Quinmagenta 1


Quinacridone Magenta

6590 Lightviolet 1


Light Violet

6615 Lightultramarineblue 1


Light Ultramarine Blue

6725 Cobaltblue 1


Cobalt Blue

6625 Lightphthaloblue 1


Light Phthalo Blue

6635 Mediumphthaloblue 1


Medium Phthalo Blue

6655 Lightphthalogreen 1


Light Phthalo Green

6670 Lightgreenyellow 1


Light Green Yellow

6680 Olive 1



6685 Titangreenpale 1


Titan Green Pale

6690 Titanbuff 1


Titan Buff

6710 Titanmarspale 1


Titan Mars Pale

6715 Titanvioletpale 1


Titan Violet Pale

6760 N5neutralgray 1


N5 Neutral Gray

6765 N8neutralgray 1


N8 Neutral Gray


Perhaps the most distinctive quality, and the one that might be most unique to SoFlat, is the paint’s exceptional coverage and natural leveling quality as it dries.  The paint relaxes after being brushed out, making it easier to minimize the appearance of brushstrokes for uninterrupted fields of rich, matte color.  When striving for that pure color effect, artists need a paint that goes down evenly with full intensity in as few coats as possible.  While some pigments are naturally transparent, SoFlat has a unique formulation that provides greater opacity from these colors than is normally found in acrylic paints.  This unique combination of qualities can only be found in SoFlat Matte Acrylic Colors. 

Artists can now choose from 60 colors, including six fluorescent colors.  Each color is offered in 2, 4 and 16 oz. wide mouth jars.  Also available are two six-color sets of 2 oz. jars:

  • 974-0 SoFlat Pop Set
    • Bold colors inspired by mid-century pop art and probably the best starting point and value for flat, matte, painting.  Six – 2 oz. jars: Cadmium Primrose, Naphthol Red Light, Ultramarine Blue, Permanent Green, Black and Titanium White.
  • 975-0 SoFlat Zing Set
    • Bright, surprising, high-chroma and intense – the colors of the Zing Set will jump off your artwork.  Six – 2 oz. jars: Bismuth Vanadate Yellow, Cadmium Orange, Naphthol Pink, Red Violet, Cobalt Teal and Yellow Green.

Look for the 20 new SoFlat Matte Acrylic Colors at your local art supply retail store beginning mid-June.  To learn more product details, tips and tricks, and application information about SoFlat, go to  Additional online content will be added to the site in the coming weeks, so check back often!

GOLDEN Adds 20 Colors to SoFlat Matte Acrylics Product Line