Golden Artist Colors Announces Exclusive Distribution Partnership with Royal Talens for Complete EMEA Region

Golden Artist Colors is pleased to announce that it has entered into a strategic long-term partnership with Royal Talens.  Effective January 1, 2025, Royal Talens will become the exclusive Distributor for all GOLDEN brands in Europe, the United Kingdom, the Middle East and Africa.  With the ever-changing regulatory landscape, GOLDEN and Royal Talens are confident their new partnership will bring increased knowledge and resources, helping to better service its international customers.

“We are incredibly grateful for the opportunity to partner with Royal Talens,” said GOLDEN CEO, Mark Golden. “Through this change, we must also recognize our past distributors (some old and some more recent) and their commitment and support for our company and brands throughout our company’s history. They have helped build the foundation for our success globally but the increasingly complex regulatory environment necessitates that we engage with Royal Talens in order to sustain the gains of the past while creating solutions for current and future challenges.”  Focused on providing customers with outstanding quality and exceptional customer service while achieving strong supply chains, this collaboration offers retailers an expanded product range and local stock for quicker deliveries.

“The partnership between Royal Talens and GOLDEN in the EMEA region is a perfect match.  We share common values in responsible manufacturing, sourcing, and corporate vision sustainability, and much more.  I see a long-lasting relationship ahead of us in collaboratively driving further penetration through supportable sales growth for both our great companies,” said Royal Talens CEO, Ronald Benning. “We have long admired the branding and engagement GOLDEN endures with artists globally.  Applying our collective expertise gained over the past 125 years in sales, marketing and distribution, utilizing our four distribution centers within the EU, our aim is to deploy the same level of energy in availability of GOLDON products that our existing Royal Talens customers enjoy today.”

For any questions regarding this change, please contact:
Bill Hartman, Sales Director ([email protected])
Peter France, European Sales Manager ([email protected])
You can also reach them via phone at 607-847-6154.

To learn more about Golden Artist Colors and its comprehensive fine art material product offering, click here.

About Royal Talens

Royal Talens, a Dutch art supplies manufacturer established in 1899, is renowned for its high-quality products catering to a wide spectrum of artists. The company has a rich history and is celebrated for its innovation and dedication to quality. Creativity is one of the most powerful human assets. It stimulates our ability to express ourselves, to learn and to connect. It has the power to make the world a better place. Ever since we discovered that in 1899, it has been our goal to stimulate as many people as possible to express their creativity. Royal Talens places a strong emphasis on sustainability and social responsibility, reflecting their commitment to the environment and the broader community. The company integrates sustainable practices across its operations, ensuring that its products are not only high-quality, but also environmentally friendly. Visit royaltalens.com.

Sustainability Initiatives: Royal Talens is dedicated to minimizing its environmental impact through various initiatives. These include using sustainably sourced materials, reducing waste, and employing environmentally friendly production processes. The company continuously seeks to improve its ecological footprint by developing eco-friendly products and packaging. For example, they have implemented water-based and low-VOC (volatile organic compound) formulas in many of their paints and inks, which are less harmful to both artists and the environment.

For more information, please contact:
Project Coordinator: Yogesh Karia T. + 44 (0) 755 520 7555 [email protected]
Commercial Director: Leonhard Stülke T. +31 (0) 55 527 4611 [email protected]