GOLDEN Answers Artists' Requests for a Traditional Palette with Six New Historical Fluid Acrylic Colors

April 20, 2006

As a direct result of requests from the art community, GOLDEN has added six new colors to its existing Fluid Acrylic product line to include a selection of historical colors previously offered only in the Heavy Body formula. Recognizing the need for these significant colors for artists working in the highly versatile Fluid line, GOLDEN has also created greater opportunity for watercolor artists.

Introducing these Historical Colors complements the color spectrum previously existing in Fluids, as well as increases options for artists already familiar with these colors in the Heavy Body Acrylic formula. Because Fluids flow smoothly and evenly from the brush and can be poured, puddled, drizzled or dripped onto the canvas, artists can push the limits of their creativity and expand the boundaries of acrylic painting.

"We're very excited about the opportunity to launch these colors in the Fluid formula," said Product Manager, Dana Rice. "We've been having conversations with artists about these products for awhile, so we're pleased to be able to answer their requests and let them know that the colors are now available."

Re-creating pigments originally derived from elements such as berries, bones and roots, GOLDEN technology uses contemporary pigments to create hues of these traditional colors; combining the integrity of the past with today's requirements for quality, lightfastness and safety.

The Fluid Acrylic line extension will feature the following six colors and will be available in all six Fluid Acrylic sizes: 1 oz., 4 oz., 8 oz., 16 oz., 32 oz., and 128 oz.

Fluid Naples Yellow Hue

Fluid Manganese Blue Hue

Fluid Indian Yellow Hue

Fluid Prussian Blue Hue

Fluid Alizarin Crimson Hue

Fluid Sap Green Hue

A tremendous amount of research was conducted in order to ensure GOLDEN Historical Fluid Colors shared the working properties of their predecessors. The professional expertise of art historians, museum curators and its own technicians was utilized during this process. Considerations for masstone, undertone and tint were included in the matching process in an attempt to match the overall color qualities as much as possible. As a result, contemporary artists can now explore the profoundly distinct qualities of historically significant colors while enjoying the advantages brought about by modern chemistry: lightfastness, safe use and permanence.

GOLDEN Answers Artists' Requests for a Traditional Palette with Six New Historical Fluid Acrylic Colors